YOUR RELIABLE AND STRATEGIC PARTENER
SHOCHOCH TRADING is founded by – Mr. Terefe Tadesse Godi and Mr. Musse Shibaba Babab who have many years of experience in the coffee export business at a local, national, and international level. As a result, they have played a key role in the sourcing and exporting of top-quality coffees, honey, spices and other agricultural products during their time at BMCFCU based in Bench Sheko Zone. Born and raised within the local community, both founders know exactly what the region has to offer in terms of 100% organic wild, forest and semi forest coffee, honey, spices, grains, and fruits to the global market. As a result of such real-life knowledge and experiences of the region combined with their international experience, the founders have managed to help BMCFCU increase its annual export revenue to $10,000,000 and improved the livelihood of over 15,000 smallholders and their families.
As International Marketing Manager and Logistic Coordinator of the Union, both Terfe Godi and Muse Babab have successfully managed to establish professional partnerships with various local and international stakeholders. This includes creating new market channels for smallholders to sell their coffee at a fair price while maintain industry quality, certifications and trackability requirements. Because of such all rounded experiences of our founders, BMCFCU has not only enhanced its revenue but also became one of a household names in the global coffee industry with improved brand recognition and increased market share.
Currently, SHOCHOCH TRADING continues to work with BMCFCU in the areas of spice and honey exporting. We work closely with the union to sell its members products to the global market using our negotiation, communication, and business networking skills.
Currently the company exports coffee that have different international certifications while processing its own certification from similar organization. Our strategic partnership with cooperatives like BMCFCU enables us to meet certification requirements from certain buyers.